![]() With Fujiwara’s ties to Japan, it was no surprise he wanted to help in any way possible.įragment Design joined forces with streetwear powerhouse Stussy to create a unique charity shirt. Honshu Island in Japan was hit with a devastating earthquake and tsunami. An understated sneaker, yet one of the best.īack in 2011, disaster struck. The midsole simple featured interchanging logos for both UNDERCOVER and Fragment Design. If you weren’t a fan of the brands, you might even miss the sneaker was a collaboration. The sneaker saw the two friends take over the classic Nike tennis silhouette, only adding minimal dual-branding which has become the norm for their collaborations. Student turned fashion designer Jun Takahashi joined forces with his teacher Hiroshi Fujiwara to create a limited edition version of the Nike Match Court. The Greatest Fragment Designs Collaborations So Far UNDERCOVER x Fragment Design x Nike Match Court (2010)Ī true full-circle moment. We take a look below at some of our favourites so far, as well as one incredibly important apparel collab. Working with Mark Parker and Tinker Hatfield from Nike over the last few years, Fragment has put together some insane creations for us sneakerheads to enjoy. Fortunately for us, he still had time to create some of our favourite sneaker collaborations today. Fujiwara was a visionary, essentially an influencer way before Instagram had taken over.īetween his fashion labels, lifestyle and home goods stores and concept stores, you wonder how Fujiwara had any time left to do anything. It is collaborations like these that really solidify the power Fragment Design has within the many industries they are a part of.īoasting more than thirty years within the streetwear industry, moulding and shaping the culture as we know it and bridging the gap between high-fashion and streetwear long before it was fashionable to do so. The Starbucks collab saw Fujiwara create takeaway cups, loyalty cards, and even launching a concept store in Fujiwara’s home base of Tokyo. Sure, we have seen many great pieces with Fragment joining forces with the likes of Converse, Stussy, Supreme and even Levi’s.īut how many streetwear brands can say they have jumped into creating products with luxury fashion label BVLGARI, building headphones with Beats by Dre and even launching a campaign with caffeine kings Starbucks. But we aren’t just talking about collaborating with streetwear labels for hypebeasts to fall in love with the product. The famous Fragment Design double lightning bolt logo has featured across some of the most iconic brands the world has ever seen. That isn’t a knock on Fujiwara though when you see the back catalogue of collabs he has. The King of CollaborationsĮven though Fujiwara has found nothing but success from his solo endeavours, some of his most hyped products to date are collaborative efforts. Nagao, better known to you and me as NIGO (a nickname Fujiwara gave him) went on the create streetwear powerhouse A Bathing Ape. Takahashi went on to create the brand UNDERCOVER which has since collaborated with Nike on multiple capsules. Jun Takahashi and Tomoaki Nagao learned the tricks of the trade under Fujiwara at GDEH. Fujiwara took two budding designers under his wing and showed them the ropes. He blended all of these qualities along with his background in Hip Hop and Japanese culture to create an aesthetic everybody loved. Abbreviated to GDEH, Fujiwara drew inspiration from vintage Stussy pieces, surfing and BMX’ing. Boasting an impressive portfolio, it is not hard to see why Fujiwara is held in such high regard in every industry he dabbles within.įragment Design is not Fujiwara’s only clothing line, however, as he also has an incredible graphic t-shirt label called GOODENOUGH on his resume. Hiroshi, nicknamed the “Godfather of Streetwear”, has had such an influence on the sneaker and streetwear culture over the years whilst remaining true to his original approach. ![]() Fragment Design began its journey in Tokyo, back in 2003. ![]() The idea Fujiwara had for the brand was to bring together design, marketing and culture. Who is Fragment Design?įragment Design is one of Japan’s most influential brands when it comes to the fashion scene. Hopefully, by the end of this article, you will have a better understanding of how much of an impact Fragment Design founder Hiroshi Fujiwara had on the sneaker and streetwear industry we know and love today. Before we can discuss the upcoming Jordan 3, we take a look back at what Fragment Design is and some of the other joint projects they have released with Jordan. This week we see the return of one of the best collaborations Jordan Brand have ever worked on, their efforts with Fragment Design.
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